THE AI Guide to Your Best Hair Ever

Private Launch. Beauty That Knows You

Personalized Haircare - Built on 2 Core Pillars

1- "Crowd Clinical Trials"

Our AI analyzes millions of verified reviews, using fine-grained aspect analysis to identify what works, what doesn’t, and for whom —turning consumer feedback into clinical-like evidence at scale.

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2- Transparent Ingredient Intelligence

We use our proprietary algorithm to break down formulations, understand ingredient amounts and effects to assess how well each product suits to your scalp, hair and goals.

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Precision Beauty Shopping, Powered by AI Beauty Agents

Crafted by World-Class Beauty Tech Engineers

Our engine runs on two proprietary AI models, developed by ex-L’Oréal experts and industry veterans, blending consumer insights with scientific data for unmatched accuracy.

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Built on Knowledge, Not Hype

We combine ingredient knowledge, dermatological insights, and formulation science to guide you with confidence.

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Tailored to Your Beauty Journey

Our AI learns from you and adapts recommendations based on your changing needs, goals, seasons, and routines.

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How OpenBeauty Works

01

Tell us about your hair and scalp

Answer a few quick questions about your texture, concerns, goals, and how you like to care for your hair.

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02

Mapping Ingredients and Reviews

Our AI scans and decodes product labels and millions of real reviews to uncover what truly works for people like you.

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03

You Get Personalized Matches

Instant Hair Routine recommendations tailored to your hair needs and your standards.

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Why use OpenBeauty?

No More Wasted Products

Stop stockpiling products that don’t work. Our matches help reduce waste and overbuying.

Save Time & Money

Your AI Companion gets to know your unique hair and goals, so you skip the trial-and-error and invest only in products that deliver.